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Why is podcast advertising
Podcast advertising is a form of influencer marketing. Trusting a brand takes time. When advertisers are matched with the right podcasting audience listeners who have already for a trusting relationship with a host , creating a trusted relationship with the audience as a brand becoming much more easy because the audience shares the same values as the show and it's advertisers.
The stats to prove advertising on podcasts work
80% of listeners can recall a brand advertised in a podcast
78% of listeners do not mind podcast advertising
67% of listeners can recall specific product features or promotions
51% More likely to buy from brands that advertise via podcasts
Where are listeners listening?